Why #social #media ? #infographic

Why social media?

To some social media may still seem like a fad. To others it is the game changer they have been waiting for, as it is a cost effective way for companies to communicate with consumers. Gone are the days when hundreds of thousands of dollars were needed to spread a simple message.  Now communication goals can be accomplished with a solid marketing strategy and little ingenuity. CEO’s can take advantage of this as well by immediately and directly responding to customers without spending a dime. Social Media is also spurring the growth of brand advocates which are  consumers who engage with others consumers about a product or service.

Though social media is one of the most widely understood concepts, its’ far reaching impact on business may be better understood visually.

The infographic below does an amazing job of showing the growth, effectiveness, and impact that social media has had on business. It also provides a concise summary of what social media entails.  One of the most surprising takeaways from the infographic is the steep incline in recognized importance of social media over a relatively short period of time.