Branding

Choosing a name is intimidating. Every name tells a story and becomes a part of our collective lexicon. So it is important to select a name with resonance and strength. The more of the following characteristics a name has, the stronger the name will be: ...

The embodiment of your brand is more than its visual assets. It is how you live your mission, how your organization operates, and how it interacts with your audience. It is the stories you tell and the way you tell those stories is your brand’s...

While many companies are busy focusing their marketing and branding efforts on social media platforms giants like Google +, Twitter, Facebook and Linked-In, crafty brands have realized that a diverse social media campaign can yield a more robust and engaging presence. One of these often...

In today’s overcrowded market, consumers are increasingly making their purchasing decisions based certain “brand qualities” rather than product or service itself. Consumers want to know the story behind the brand. They want to connect with brands on a deeper level, as these brands have an...