Strategy

Choosing a name is intimidating. Every name tells a story and becomes a part of our collective lexicon. So it is important to select a name with resonance and strength. The more of the following characteristics a name has, the stronger the name will be: ...

When marketing a health related product or service the most important target is understandably the in home gatekeeper. She makes 85% of the healthcare decisions in the home. She is also the target who will tell you that healthcare companies totally don’t get her. In...