In My Opinion

Choosing a name is intimidating. Every name tells a story and becomes a part of our collective lexicon. So it is important to select a name with resonance and strength. The more of the following characteristics a name has, the stronger the name will be: ...

When marketing a health related product or service the most important target is understandably the in home gatekeeper. She makes 85% of the healthcare decisions in the home. She is also the target who will tell you that healthcare companies totally don’t get her. In...

Whether you are planning content for your website, blog, or social media the first step is research. In order to create content that will garner the interest of your audience, you must understand what your users want and aim to fill that need. Content Strategy is...

The embodiment of your brand is more than its visual assets. It is how you live your mission, how your organization operates, and how it interacts with your audience. It is the stories you tell and the way you tell those stories is your brand’s...

"Uncomfortable silences. Why do we feel it's necessary to yak about bulls--t in order to be comfortable?” -Mia Wallace (Uma Thruman), Pulp Fiction Frustrated after once again hearing “there’s too much white space,” I began to ponder why people “fear” white space. Of course it’s really not...