GigaBeam is a wireless communication solutions provider, offering full service network design and integration. As the foremost expert in wireless fiber alternatives, GigaBeam needed to standout in an overcrowded market, and educate targets as to why their product was the best option. Combating major misconceptions that competing brands offered similar solutions, GigaBeam partnered with Anoroc to distinguish GigaBeam as the most viable solution. Strategy was more complex due to GigaBeam’s targets ranging from global industries, foreign governments to small rural communities in America. Anoroc created a powerful brand and marketing strategy that repositioned GigaBeam after a corporate restructuring resulting healthy bottom line and established the tech company as a formidable contender in point to point technology.