The Governors Club is a gated golf community hosting a private golf club with a 27-hole Jack Nicklaus designed golf course. They are a great example of a company’s commitment to updating a well-established image in order to appeal to a broader target demographic. It’s the perfect example of our agency’s ability to analyze organizational desires and create new marketing strategies that refresh an outdated brand.
Anoroc developed strategy that re-branded Governors Club’s numerous neighborhoods repositioning their image from a retirement destination into being recognized as a vibrant age-rounded community. New advertising, web, and collateral was developed to appeal to younger targets while protecting Governors Club’s brand value with older clientele. By developing multi-tiered strategies across multiple channels of communication Anoroc helped one of North Carolina’s most iconic developments speak to a new generation.