Governors Club

Category
Real Estate
About

The Governors Club is a gated golf community hosting a private golf club with a  27-hole Jack Nicklaus designed golf course. They are a great example of a company’s commitment to updating a well-established image in order to appeal to a broader target demographic. It’s the perfect example of our agency’s ability to analyze organizational desires and create new marketing strategies that refresh an outdated brand.

Solution

Anoroc developed strategy that re-branded Governors Club’s numerous neighborhoods repositioning their image from a retirement destination into being recognized as a vibrant age-rounded community. New advertising, web, and collateral was developed to appeal to younger targets while protecting Governors Club’s brand value with older clientele. By developing multi-tiered strategies across multiple channels of communication Anoroc helped one of North Carolina’s most iconic developments speak to a new generation.