Link

Category: Real Estate

A multi-family residence in the art district of Manchester, VA aimed at the millennial generation of renters. Led by a new breed of pioneers the Manchester art district has become a nexus for artists and innovators.

Solution

Anoroc Agency created a brand strategy that establishes Link as a part of this emerging revival, a place where life is yet to be defined. A place made for expression, creation, and connections. We helped Grubb Properties think beyond basic branding to develop amenities that would make the Link brand irreplaceable in the minds of their targets. Anoroc’s expertise in marketing to this critical and marketing savvy demographic helped Link create property attributes that differentiated Link from its competition and resonated to Gen Y that Link represented the communal and meaningful lifestyle they were seeking.