Top 8 advertising quotes to live by

Here at Anoroc, we love quotes, especially when they directly relate to strategic marketing. Whether it’s a century old proverb, or a popular catch phrase, we take all the inspiration we can get and there is a lot to be extracted from quotations. The beauty is that not only do they inspire, but they remain a consistent and applicable source for our award winning advertising.

We live by these quotes, but aren’t afraid to live by others. So let us know what you think or if you have a better one.

“Many a small thing has been made large by the right kind of advertising.” –Mark Twain

“The consumer isn’t a moron; she is your wife” – David Ogilvy

“On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.” – David Ogilvy

“Advertising says to people, ‘Here’s what we’ve got. Here’s what it will do for you. Here’s how to get it.” – Leo Burnett

“In advertising not to be different is virtually suicidal” – Bill Bernback

“An ad is finished only when you no longer can find a single element to remove.” – Robert Fleege

“The secret of all effective advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships.” – Leo Burnett

“Big ideas are so hard to recognize, so fragile, so easy to kill. don’t forget that, all of you who don’t have them.” – John Elliott