DRIVING SIGNIFICANT MARKET SHARE IN NEW MARKETS FOR AN UNKNOWN BRAND
Community Home Care and Hospice
Community Home Care and Hospice leadership had an exit plan, the goal was to create value and then sell the organization. Leadership recognized that they needed to drastically increase ROI for a potential buyer. Not an easy accomplishment in an over competitive, non CON state. They needed a partner who could help reinvent their organization from one that struggled to maintain market share to one that became the market leader. After a nation-wide search, they partnered with Anoroc.
Anoroc created a new way of communicating with key decision makers beginning with an intensive rebrand and refocused messaging. Anoroc re-invented all brand touchpoints and developed actionable marketing tactics directed at both consumer and the referring markets. Tactics included consumer direct marketing including print, radio and TV.