GROWING RECORD CENSUS IN SIX MONTHS THROUGH A CONVERSATION CHANGING REBRAND
Hospice of Notre Dame
Hospice of Notre Dame, owned by the Archdiocese of New Orleans, was struggling to gain a patient base in an overly competitive market where many established hospice organizations were owned by area medical networks. After a nationwide search, Notre Dame partnered with Anoroc to gain a much needed immediate rise in census. Anoroc developed multi-tiered strategies that changed perceptions, built brand image, moved targets, and created consumer awareness. Anoroc created an intensive consumer direct campaign where messaging was created to resonate deeply with key consumer hospice gatekeepers.
Competitive analysis including direct contact blind shopping
Brand Reputation Research
Focus Groups of Internal Publics
Internal Brand Ambassador Program
Advertising Creative + Research + Placement