This hospice committed 100% to change. When we initially asked what were their sacred cows, what things could we not change, their response was, “Nothing. You are the experts and we will go where you lead us.” Strategies included a top to bottom rebrand. We created an entirely new brand aesthetic. The rebrand ignited new conversations through changing messaging, logo, website, content and collateral.
The rebranding reinvented conversations and positioned Hospice of South Texas to tell a new story. The brand was visually energized to connect on a deeper level with in-home gatekeepers and break out in a saturated market.
Then we empowered the new messaging through a strategic push that included: out of home, radio, social marketing, content marketing, SEO, print and TV.