Hospice of Notre Dame

Case Study

Hospice of Notre Dame, owned by the Archdiocese of New Orleans, was struggling to gain a patient base in an overly competitive market where many established hospice organizations were owned by area medical networks. After a nationwide search, Notre Dame partnered with Anoroc to gain a much needed immediate rise in census. Anoroc developed multi-tiered strategies that changed perceptions, built brand image, moved targets, and created consumer awareness. Anoroc created an intensive consumer direct campaign where messaging was created to resonate deeply with key consumer hospice gatekeepers.

SERVICES
PROVIDED

  • Competitive analysis including direct contact blind shopping

  • Brand Audit

  • Brand Reputation Research

  • Focus Groups of Internal Publics

  • Rebranding

  • Refocused Messaging

  • Internal Brand Ambassador Program

  • Tag Line

  • Tactical Strategy

  • Sales Support

  • Collateral Design

  • Advertising Creative + Research + Placement

  • Website Design

New brand messaging was developed including brand language, a resource rich website, print media campaign, TV campaign, brochures and social media. Notre Dame’s new brand occupied “defined” and “ownable” space within the competitive set allowing them to gain a significant hold in the market in an extremely short space of time.