The Elizabeth Hospice

Case Study

The Elizabeth Hospice was facing the reality of new and aggressive for-profits entering their service area. Though they had been a highly respected provider in their market, their existing brand, messaging, provider strategies and communication platforms were not strong enough to protect their market share against aggressive and deep pocketed players. The Elizabeth Hospice partnered with Anoroc to refresh and reinvent. After intense research into their unique service area, competition, provider relationships and internal operations, Anoroc developed repositioning tactics. Tactics included a complete brand refresh, positioning messaging, a new way to talk about their organization, logo, slogan, brochures, and website. An internal brand guide was created to train employees as brand ambassadors.

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SERVICES
PROVIDED

  • Discovery Research

  • Brand Engineering

  • Strategic Positioning

  • Brand Messaging

  • Brand Ambassador Program

  • Logo Design

  • Tag Line

  • Website Design

  • Advertising Planning + Execution (print, TV, radio)

  • Collateral Design

  • Sales Training + Tactics

Anoroc conducted market reputation research, interviewing key providers in the The Elizabeth Hospice service area. A communications audit included collateral review, communication operations, key staff and management interviews and call center analysis.

The new brand positioned The Elizabeth Hospice as educational leaders in palliative care, a model for uniquely tailored care, and a solution for providers. The Elizabeth Hospice was differentiated through a compelling representation of how The Elizabeth Hospice enriches the lives of those they serve.

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hospice branding brochure raleigh nc
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hospice branding brochure raleigh nc