Hospice of South Texas

Case Study

The Hospice of South Texas is South Texas’s oldest local care provider and not for profit hospice. They were looking for a rebrand that carried meaning and symbolism. Anoroc designed a logo that reflected the feel of a stained glass window – representing life, the transitions of life, and its ability to be transformed by hope.


  • Discovery Research

  • Brand Engineering

  • Strategic Positioning

  • Brand Messaging

  • Brand Ambassador Program

  • Logo Design

  • Tag Line

  • Website Design

  • Advertising Planning + Execution (print, TV, radio)

  • Collateral Design

  • Sales Training + Tactics

Anoroc conducted market reputation research, interviewing key providers in the The Elizabeth Hospice service area. A communications audit included collateral review, communication operations, key staff and management interviews and call center analysis.

The new brand positioned The Elizabeth Hospice as educational leaders in palliative care, a model for uniquely tailored care, and a solution for providers. The Elizabeth Hospice was differentiated through a compelling representation of how The Elizabeth Hospice enriches the lives of those they serve.

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