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Choosing a name is intimidating. Every name tells a story and becomes a part of our collective lexicon. So it is important to select a name with resonance and strength. The more of the following characteristics a name has, the stronger the name will be: ...

When marketing a health related product or service the most important target is understandably the in home gatekeeper. She makes 85% of the healthcare decisions in the home. She is also the target who will tell you that healthcare companies totally don’t get her. In...

Whether you are planning content for your website, blog, or social media the first step is research. In order to create content that will garner the interest of your audience, you must understand what your users want and aim to fill that need. Content Strategy is...