Nonprofit Marketing

Brand engineering, marketing, messaging strategy and creative design for nonprofit organizations and those who serve the common good has been a pinnacle focus of our agency for more than two decades. We have an in-depth understanding of both the publics you serve as well as those you rely on.

We’ve created brands and marketing messaging for nonprofit service organizations across the nation, helping them refocus, rethink and reinvent.

Driving change takes a true understanding of who you are communicating with, knowing what matters to them and how to connect on a powerful, real and emotional level. That is what Anoroc brings to the table.

In today’s complex world of consumer-driven messaging and growing competition for funding, every nonprofit needs a unique voice that tells a story of purpose and value. We help nonprofits craft a powerful voice, one that is understood, singular, strong, uncommon and individual to your DNA.

Who are you? What makes you different? What unduplicated value do you offer? Our DNA Discovery takes an in depth look at who you are, your mission, and your value proposition to discover how to tell the story of why you should matter.

We’ll conduct an in-depth analysis of all your marketing, communications and fund raising efforts. A comprehensive review of how well your nonprofit organization communicates to its most important internal and external audiences.

We’ll discover the level of understanding for your organization and the services you provide as well as test brand affinity for continued support. Research is often a combination of focus groups, personal interviews and electronic surveys allowing us to gain valuable insights into how your nonprofit is seen by the audiences you serve and those you hope will support your mission.

What is the new conversation the brand needs to have? How does brand voice need to evolve? What is the emerging personality of the new nonprofit brand? What feelings does the brand need to provoke to be relatable to those you serve and your communities? Anoroc helps create your organization’s voice through language style, words and prose that purposely define all brand points of expression to solidify the brand experience and engage consumers.

Here we discover:

  • What is the new conversation we need to have?
  • How does messaging need to evolve?
  • What story can we claim, own and dominate?
  • How does the current brand either support or hinder your goals?

Using tactical brand messaging, we create authentic and more engaging ways to position your organization with key audiences.

We’ll develop positioning language for each unique audience including: general public, donors, families, and key influencers. This is an important step in reconnecting to current audiences and potential future supporters to demonstrate your purpose and why that should matter to them.

Our visual storytelling evokes recognition, meaning and emotional connection that aligns with a brand’s meaning and purpose. Anoroc’s visual brand storytelling builds real connection and distinguishes who you are, what you have to offer, why you matter to engage your best audiences through all brand touch points.

Our visual identity packages for nonprofits include:

  • Naming + Renaming
  • Logo Design
  • Brand Colors
  • Business Systems 
  • Collateral Design
  • Website Design

Our Nonprofit Marketing Helps Organizations Who Are:

  • Realizing their current branding no longer tells the story of their purpose and value
  • Taking a refreshed look at how they communicate about the publics they serve 
  • Changing the scope of their services 
  • Adapting to remain current
  • Reinventing to speak to a new generation of consumers and supporters
  • Looking to alleviate confusion between their organization and similar organizations
  • Experiencing growing competition for resources, funding and support

For Nonprofit Marketing, request a consultation here.