Project Description

Varela

BRANDING, PRINT COLLATERAL
REAL ESTATE

Varela Westshore is a commercial property that teamed with Anoroc to increase brand awareness and market share by establishing a set of best practices along with a brand new portfolio of print pieces and outdoor advertising. Developers envisioned building a landmark mixed use high-rise in vibrant downtown Tampa with the goal of attracting upwardly mobile Gen Xers. The high-rise would offer modernly stylish apartments above chic shops and restaurants.

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