Brand Creation + Strategy
How do you effectively rise above the noise and differentiate your brand? It begins with creating a brand that resonates, inspires, connects and leads. It is about creating a brand that tells a story visually and emotionally with words, images, deeds and actions. A story that will make us all interested, we all can connect to, understand, and become inspired by to take action or simply believe in something greater.
Our Built-Brand Process helps companies discovery the true value of what you have to offer and how to tell a unique and tangible story of purpose and value distinct from all others.
Who are you? What makes you different? What unduplicated value do you offer? Our DNA Discovery takes an in depth look at who you are, your mission, your value proposition to discover how to tell the story of why you should matter to those who need your services or products.
We find the brand opportunity only you can own, the tipping scale, that will allow us to shape the evolution of your brand to forge a powerful bond between brand and audience. We take an in depth, unobjective look at how you are telling your story, what the competition claims to ‘own’ and how you measure up. These insights ensure we not only help you forge a singular and ownable brand experience but one that remains relevant.
Your brand value is linked with your story. Powerful brand storytelling build authentic, purposeful, and inspirational connection with your targets and communities. What you do, how you do it, and why it should matter. Anoroc creates authentic brand stories that drive real connection and enhance your brand’s conversations, everywhere. We’ll develop consistent brand story and supporting messages that guide all strategic business, brand positioning, messaging and marketing communications.
Who are you communicating with? What matters to them? How can you connect on a powerful, real and emotional level? Our target analysis answers these questions and serves as a blueprint that drives how you communicate to build real relationships with your most valuable audiences and communities.
What is the new conversation the brand needs to have? How does brand voice need to evolve? What is the emerging personality of the brand? What feelings does the brand need to provoke to be relatable to your customers and communities? Anoroc helps create your organization’s voice through language style, words and prose that purposely define all brand points of expressions to solidify the brand experience and engage consumers.
Not having a strategic and tactical brand launch plan is like Hartsfield-Jackson Atlanta International Airport having no air traffic control. You don’t want your shiny new brand crashing before it even gets off the ground.
When considering a name change and/or re-branding it is important to handle the process with incredible care and sensitivity to both internal and external customers. Anoroc has developed a brand launch process that ensures you build internal advocates as well as protect the brand’s relevancy. Anoroc guides clients every step of the way through the brand launch period from timing, messaging, stakeholder communication to public relations and business systems.