Visual Identity + Naming

Visual Identity

Visual identity and graphic design evoke recognition, meaning and emotional connection that aligns with a brand’s meaning and purpose. Anoroc’s visual brand storytelling builds real connection and distinguishes who you are, what you have to offer, why you matter to engage your best customers through all brand touch points.

Our visual identity packages include:

  • Logo Design
  • Brand Colors
  • Typography
  • Photography + Photography Style
  • Patterns + Textures
  • Touchpoint Translation to Key Brand Expressions: website, collateral, business systems (business card, stationary set, email signature), tradeshow, etc.


Getting your brand’s name right is critical and tricky. Your name should strategically align with your purpose, what you do, and the impact you have. It should tell your customers what you what them to know about your product, services or company. It should be authentic to your DNA and evoke connection with your targets. Our naming process helps you build both the differentiation and alignment, that will lead to the creation of an authentic, ownable, memorable and recognizable name.

Our Naming Package Supports Companies Who Are:

  • Going through a merger or transition
  • Changing the scope of their services or product offerings
  • Adapting to remain current
  • Reinventing to speak to a new generation of consumers
  • Launching a new product or service
  • Looking to alleviate confusion between your organization and the competitive landscape
  • Real Estate Developers building a new community, condo or apartment complex
real estate brochure design real estate marketing raleigh nc
consumer goods stationary design business card design consumer goods marketing raleigh nc

Read About Our Full Service Partnership