The Elizabeth Hospice was facing the reality of new and aggressive for-profits entering their service area. Though they had been a highly respected provider in their market, their existing brand, messaging, provider strategies and communication platforms were not created to protect their market share against aggressive and deep pocketed players.
After intense research into their unique service area, competition, provider relationships and internal operations, Anoroc developed repositioning tactics. Tactics included a complete brand refresh, including new brand language, logo, slogan, brochures, and web site. An internal brand guide was created to train employees as brand ambassadors. Anoroc created medical provider strategies to solidify strong partnerships with referring publics as well as created an intensive consumer driven campaign. The Elizabeth Hospice staff was trained to become brand advocates and represent the new Elizabeth Hospice brand. The Elizabeth Hospice experienced more than twice the growth in census of a leading hospice organization in their service area who also went through a rebranding campaign at the same time.